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Elijah Wood
Elijah Wood

Logo Book Taschen Pdf Download ((FREE))


Logo Beginnings is a coffee table book for design/branding nerds (I mean that in the best way) by German author and graphic designer Jens Müller. Intended to be an extensive complement to his previous work, Logo Modernism, Beginnings covers the origins of trademarks and logos that are still being used by global brands today, even more than a century after their first designing.




Logo Book Taschen Pdf Download



This 432-page book covers the ever-evolving looks of renowned and still-influential brands like Rolex, BMW, Louis Vuitton, the New York Times, and more, along with a collection of over six thousand logos from 1870 to 1940.


This book is absolutely loaded with images showing how famous logos evolved into what we know today, along with writings on both the history of the trademark and design principles that continue to be relevant now, as well as a reproduction of a comprehensive 1921 illustrated essay on corporate logos.


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Our previous book Design for Business was devoted to the topic of problem-solving and goal-centered design. Grounded on the ideas, strategies and tips, offered in it, this issue will add more practice and unveil the creative process for logo design productively applied here in Tubik Studio. Hopefully, it will be useful to build successful and productive strategies both for designers working in the field of branding and business people wishing to get more about design techniques and their impact on business processes.


Is your design library ready for Logo Modernism? A physically large book of over 6,000 trademarks, this catalog runs through the most important and stylish corporate logos created in the period of 1940-1980, when modernist attitudes had a major effect on corporate identity.


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